Ceraclad is a division of Panasonic and has been selling their Rainscreen siding product in Japan for more than 30 years. They needed help breaking into the American market and since 2007 Welsh&Co. has been partnering with them to produce tools for their U.S. sales team, including a 48-page product brochure, product resources binder, direct mail pieces and trade show displays.

This 48-page product brochure features a die-cut hole on the cover revealing the tagline, "Beauty that's more than skin deep". We also produced a pdf version for digital delivery.