Ceraclad is a division of Panasonic and has been selling their Rainscreen siding product in Japan for more than 30 years. They needed help building their presence in the American market and since 2007 Welsh&Co. has been partnering with them to produce tools for their U.S. sales team, including a 48-page product brochure, product resources binder, direct mail pieces, trade show displays and online promotional content.

This 48-page product brochure features a die-cut hole in the cover revealing the tagline, "Beauty that's more than skin deep", along with a wealth of technical product information.
We designed a custom Ceraclad Design Kit for the sales team as a leave behind for architects and developers. The box holds the Ceraclad custom color fan, actual samples of their siding product and mounting hardware.
When the company sponsored an informational event about mass timber construction techniques, we helped create excitement with a custom event logo, (hand-delivered) postcard invitation and dedicated website.


The CERACLAD website is an essential resource for customers, full of product and technical information as well as installation instructions.